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03/10/2015

レストランウィーク

Img_0501
昨夜は久々にサラマンジェに行った。(帰路,戦争法案反対デモに行き当たったが,遊び呆けている我が身を少し恥じた。)
相変わらず正統派かつ,細部にまで神経が行き届いた料理で満足した。
↑は,家人が摂ったザリガニ(écrevisse)とエスカルゴの料理だが,特に良かったのは昨年に続いて摂ったセップ茸のリゾット(といっても米はほんの少しで,丸々セップ茸)


サラマンジェは小さな箱だが,昨夜は満席,かついつもとちょっと様子が違っていた。
ここは「漢のフレンチ」を標榜している割に,いつも女性客が多いのだが,昨夜の男性客はボクを含めてたった2人。残りは比較的若い女性客。
また基本アラカルトのみの店なのだが,殆どがお仕着せ(ムニュ)を注文している。遺愛寺の鐘よろしく耳をそばだてて聞くと,レストランウィークの5Kメニューに参加しているらしい。
この店で,普通に食べると7-8Kだから,お仕着せとは言え「お値打ち」ということだろう。
(シェフ一人,アシスタント一人,ホール一人の店だから,お仕着せでないと回らないだろう。)

この手法は,90年代初頭にアメリカで始まった(例えばNYCの高級レストランでランチ$19.9X,とかディナー$29.9X)んだと思う。
脇坂シェフはざっくばらんな人(ブログの記事も面白い。)で,帰り際に「凄いですね?」と聞くと「良く判んないんですよ。」というちょっと浮かぬ返事。イメージとしては5組に一組が常連になれば良いのかな,と思うのだが,所謂「諸刃の剣」的なマーケティング手法なんだろう。


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